“What percentage of people like the iPhone brand?”

(Answer requested via Quora)

If you go by sales, the answer is about 10%, which is Apple’s current smartphone marketshare:

(Apple fans tend not to believe stats like this, so here’s a pile of alternate sources: “smartphone market share” – (Google Search)

Apple’s aggressive marketing makes most people think that Apple sales are far larger/better than they are. Apple is extremely rich, but that’s because they charge high prices with enormous profit margins; not because they dominate sales.

It’s much the same desktop PCs. Apple marketing makes it seem like Microsoft Windows and Apple MacOS are somehow close rivals. They’re not.

Bottom line: Apple is a phenomenally skillful marketing company (their ads are great!), but its products aren’t nearly as popular as Apple wants you to think.

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